Thank you for making the first annual Florida Ice Cream Festival a tremendous success. As a first time held in Florida, we expected attendance to be between 3,000 – 7,000. But what happened surprised everyone …. Approximately 30,000 people attended …. more than any first time event held in Lakeland. We are so proud of our community and its support for our affordable family event.
The net proceeds will go to the Magnify Life Foundation, which supports financial literacy in Polk County Schools and many other worthy causes.
By your show of support, the Florida Ice Cream Festival is here to stay! Please be understanding because we look forward to improving next year’s festival by learning from the issues we experienced from an unanticipated record crowd. This year’s inaugural festival was only the beginning. The 2nd Annual Florida Ice Cream Festival will be even better!
We are thrilled to be partnering with UCF l Rosen College of Hospitality Management to conduct a research study on the first Florida Ice Cream Festival.
We invite you to take part in this research that will help us improve the event by gaining a better understanding of the attendees, their experiences and needs, as well as the impact the festival has on Lakeland and surrounding areas.
We sincerely appreciate your time in completing this survey: https://ucfrchm.us2.qualtrics.com/SE/?SID=SV_b7bJWzNJv2cNMO1